Communication and Persuasion in the Digital Age

Grounded in extensive cognitive research on how we learn and observe, Communication and Persuasion in the Digital Age is designed to help executives and managers become successful communicators in person and in virtual contexts: from group discussions to presentations to social media.

Advancements in technology and the rapid proliferation of digital media, data analytics, and online collaboration require executives to lead their organizations with sophisticated communication skills, adapted for these new ways of working.
To be a successful leader today, you must be able to effectively persuade and influence at all levels, in person and virtually, and with supporting data.